Spinnaker Resorts

Director, Ormond Beach Marketing

JOB DESCRIPTION SUMMARY

The Director of Ormond Beach Marketing’s role is to support sales and marketing in achieving all performance objectives by overseeing all marketing activities and programs in Ormond Beach Marketing. Additionally, recruit, train and provide leadership to all marketing staff members while developing and maintaining relationships with brokers, merchants, vendors, community leaders and corporate marketing.

 

SPECIFIC JOB RESPONSIBILITIES:

LOCAL MARKETING

  • In-House Department
  • Manage In-house Lead employees in the local Market including recruiting, staffing, motivation, retention, performance management, interviewing, scheduling, assigning job responsibilities and duties.
  • Manage check-in process and special event planning for owners and guests throughout the week.
  • Work closely with the Regional Director, Marketing, and Sales Manager to plan and implement new strategies, Owner events, Owner Updates, package sales, concierge services and operating procedures.
  • Monitor tour volume, package sales, tour costs, show rates, VPG and constantly search for methods to improve efficiencies.

 

SPECIAL EVENTS, ROAD/TRADE SHOW MARKETING AND FACE to FACE PACKAGE SALES (if applicable)

  • Assist Regional Director, Marketing, with Marketing Managers and Marketing Representatives responsible for generating tours at Special Events and Regional Road Show/Trade Show events.
  • Work closely with Managers to acquire new locations, programs, hire new employees and improve the programs.
  • Work closely with the Regional Director, Marketing, to plan and implement new strategies and operating procedures.
  • Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
  • Assist with lead generation to support the telemarketing rooms.

 

REFERRAL GENERATION (Owner and Non-Owner)

  • Work closely with Administrative Managers to generate referral leads and tours and promote our Owner and Non-Owner Referral Programs.
  • Create new procedures and promotions for referral generation.
  • Maintain consistent average of 4.5 referrals per tour through various programs.

 

VENDOR MARKETING

    1. Mini-Vacation Tours
  • Work closely with Regional Director, Marketing, and other Marketing Managers at other Spinnaker Resorts properties to generate mini-vacation tours from outside telemarketing, direct mail, direct tours vendors and web-based tour companies.
  • Establish solid relationships with outside vendors.
  • Monitor tour volume, package sales volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
    1. Day Drive Tours
  • Work closely with Regional Director, Marketing, and other Marketing Managers at Spinnaker properties to generate day drive tours from outside telemarketing, direct tours, direct mail, and web-based tour companies.
  • Establish solid relationships with outside vendors
  • Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.

 

REQUIRED KNOWLEDGE, SKILLS, and QUALIFICATIONS

  • Ability to recruit, supervise and train staff, including organizing, prioritizing, and scheduling work assignments
  • Ability to develop and implement Marketing procedures and protocols
  • Ability to have attention to detail and communicate effectively, both orally and in writing
  • Ability to effectively deal with people and situations
  • Knowledge of marketing practices and conventions
  • Ability to analyze and solve problems
  • Knowledge of marketing media and funding sources
  • Ability to foster a cooperative work environment
  • Employee development and performance management skills
  • General knowledge of vacation ownership concepts
  • Knowledge of available gift options (certificates, restaurant vouchers, etc.)
  • Computer skills to include Microsoft Office, email, SPI, CRMS, reporting, etc.
  • 7+ years of proven success in the timeshare/vacation ownership industry

 

OPTIONAL SKILLS A PLUS

  • Knowledge of Spinnaker Resorts

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