Spinnaker Resorts

Director, Branson Marketing

JOB DESCRIPTION SUMMARY

 

 

SPECIFIC JOB RESPONSIBILITIES:

MARKETING ADMINISTRATION (Welcome Center and Tour Desk)

  • Review weekly department payroll for twenty or more employees.(LP, Inhouse, Tradeshow)
  • Create a weekly tour flow chart to assist all marketing departments with tour scheduling.
  • Work closely with Regional Director of Marketing and sales managers to produce optimum tour flow and to create effective tour rotation.
  • Manage relationships with marketing partners such as hotel groups, restaurants, and various gifting partners.
  • Communicate with sales managers on optimum mini vacation, inhouse, local promotions tour flow

 

LOCAL MARKETING

  • Manage In-house Manager and/or Lead employees and Marketing Manager in the local Market including recruiting, staffing, motivation, retention, performance management, interviewing, scheduling, assigning job responsibilities and duties.
  • Manage check-in process and special event planning for owners and guests throughout the week.
  • Work closely with the Regional Director, Marketing, and Sales Manager to plan and implement new strategies, Owner events, Owner Updates, package sales, concierge services and operating procedures.
  • Monitor tour volume, package sales, tour costs, show rates, VPG and constantly search for methods to improve efficiencies.
  • Manage hours per tour & inhouse penetration.

 

SPECIAL EVENTS, ROAD/TRADE SHOW MARKETING AND FACE to FACE PACKAGE SALES (if applicable)

  • Assist Regional Director, Marketing, with Marketing Managers and Marketing Representatives responsible for generating tours at Special Events and Regional Road Show/Trade Show events.
  • Work closely with Managers to acquire new locations, programs, hire new employees and improve the programs.
  • Work closely with the Regional Director, Marketing, to plan and implement new strategies and operating procedures.
  • Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
  • Assist with lead generation to support the telemarketing rooms.

 

REFERRAL GENERATION (Owner and Non-Owner)

  • Work closely with Administrative Managers to generate referral leads and tours and promote our Owner and Non-Owner Referral Programs.
  • Create new procedures and promotions for referral generation.
  • Maintain consistent average of 5.0 referrals per tour through various programs at Visitor Center/tour desk.

 

VENDOR MARKETING

    1. Mini-Vacation Tours
  • Work closely with Regional Director, Marketing, and other Marketing Managers at other Spinnaker Resorts properties to generate mini-vacation tours from outside telemarketing, direct mail, direct tours vendors and web-based tour companies.
  • Establish solid relationships with outside vendors.
  • Monitor tour volume, package sales volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
    1. Day Drive Tours
  • Work closely with Regional Director, Marketing, and other Marketing Managers at Spinnaker properties to generate day drive tours from outside telemarketing, direct tours, direct mail, and web-based tour companies.
  • Establish solid relationships with outside vendors
  • Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.

 

REQUIRED KNOWLEDGE, SKILLS, and QUALIFICATIONS

  • Ability to recruit, supervise and train staff, including organizing, prioritizing, and scheduling work assignments
  • Ability to develop and implement Marketing procedures and protocols
  • Ability to have attention to detail and communicate effectively, both orally and in writing
  • Ability to effectively deal with people and situations
  • Knowledge of marketing practices and conventions
  • Ability to analyze and solve problems
  • Knowledge of marketing media and funding sources
  • Ability to foster a cooperative work environment
  • Employee development and performance management skills
  • General knowledge of vacation ownership concepts
  • Knowledge of available gift options (certificates, restaurant vouchers, etc.)
  • Ability to work in an outdoor environment
  • Computer skills to include Microsoft Office, email, SPI, CRMS, reporting, etc.
  • 10+ years of proven success in the timeshare/vacation ownership industry

 

OPTIONAL SKILLS A PLUS

  • Knowledge of Spinnaker Resorts

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