JOB DESCRIPTION SUMMARY

SPECIFIC JOB RESPONSIBILITIES:

MARKETING ADMINISTRATION (Welcome Center and Tour Desk)

Review weekly department payroll for twenty or more employees.(LP, Inhouse, Tradeshow)
Create a weekly tour flow chart to assist all marketing departments with tour scheduling.
Work closely with Regional Director of Marketing and sales managers to produce optimum tour flow and to create effective tour rotation.
Manage relationships with marketing partners such as hotel groups, restaurants, and various gifting partners.
Communicate with sales managers on optimum mini vacation, inhouse, local promotions tour flow

LOCAL MARKETING

Manage In-house Manager and/or Lead employees and Marketing Manager in the local Market including recruiting, staffing, motivation, retention, performance management, interviewing, scheduling, assigning job responsibilities and duties.
Manage check-in process and special event planning for owners and guests throughout the week.
Work closely with the Regional Director, Marketing, and Sales Manager to plan and implement new strategies, Owner events, Owner Updates, package sales, concierge services and operating procedures.
Monitor tour volume, package sales, tour costs, show rates, VPG and constantly search for methods to improve efficiencies.
Manage hours per tour & inhouse penetration.

SPECIAL EVENTS, ROAD/TRADE SHOW MARKETING AND FACE to FACE PACKAGE SALES (if applicable)

Assist Regional Director, Marketing, with Marketing Managers and Marketing Representatives responsible for generating tours at Special Events and Regional Road Show/Trade Show events.
Work closely with Managers to acquire new locations, programs, hire new employees and improve the programs.
Work closely with the Regional Director, Marketing, to plan and implement new strategies and operating procedures.
Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.
Assist with lead generation to support the telemarketing rooms.

REFERRAL GENERATION (Owner and Non-Owner)

Work closely with Administrative Managers to generate referral leads and tours and promote our Owner and Non-Owner Referral Programs.
Create new procedures and promotions for referral generation.
Maintain consistent average of 5.0 referrals per tour through various programs at Visitor Center/tour desk.

VENDOR MARKETING

Work closely with Regional Director, Marketing, and other Marketing Managers at other Spinnaker Resorts properties to generate mini-vacation tours from outside telemarketing, direct mail, direct tours vendors and web-based tour companies.
Establish solid relationships with outside vendors.
Monitor tour volume, package sales volume, tour costs, show rates, VPG and constantly search for methods to improve the same.

Work closely with Regional Director, Marketing, and other Marketing Managers at Spinnaker properties to generate day drive tours from outside telemarketing, direct tours, direct mail, and web-based tour companies.
Establish solid relationships with outside vendors
Monitor tour volume, tour costs, show rates, VPG and constantly search for methods to improve the same.

Ability to recruit, supervise and train staff, including organizing, prioritizing, and scheduling work assignments
Ability to develop and implement Marketing procedures and protocols
Ability to have attention to detail and communicate effectively, both orally and in writing
Ability to effectively deal with people and situations
Knowledge of marketing practices and conventions
Ability to analyze and solve problems
Knowledge of marketing media and funding sources
Ability to foster a cooperative work environment
Employee development and performance management skills
General knowledge of vacation ownership concepts
Knowledge of available gift options (certificates, restaurant vouchers, etc.)
Ability to work in an outdoor environment
Computer skills to include Microsoft Office, email, SPI, CRMS, reporting, etc.
10+ years of proven success in the timeshare/vacation ownership industry

OPTIONAL SKILLS A PLUS

Director, Branson Marketing

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